About the Local Briefing Across every industry you are able to find businesses that fall somewhere along the spectrum outlined below. The purpose of this briefing is to help business owners and marketing executives understand how to take their website away from the left side of the spectrum and move them towards a profitable web solution. Who should attend: If you’re not getting enough traffic to your website If you’re not able to convert your existing traffic into customers If you don’t understand what functions and information you should have on your site If you’re frustrated that your website isn’t making you money or saving you money If you’re happy with your website but want to remain current to ensure that it continues to work If you want to understand what your competitors are doing and how you can benefit from it as well